Frequent Questions.

We often get asked these questions, so here's a page to answer them.

How long does it take to develop a brand identity?
Most branding projects last for 2-3 months, but vary greatly depending on the actual scope of work, time between feedback milestones, and number of revisions necessary. Every case is unique, but follows a standard process that helps structure and guide the project from start to finish.
What is Level's branding process?
We start by listening and collecting a lot of information necessary to provide quality output. We get to know your business, your customers, your competitors, and your desired positioning in the market. Our standard process follows four major milestones: Discover, Define, Design, & Deploy.
When should a company do their brand design?
If your company is new, we don't recommend you go through the branding process as the first thing you do. You should first test your product or service, get a feeling for market acceptance, and then when there is a sign of traction, start investing in branding. For companies that have existing brands and intend to rebrand, this situation is different.
What deliverables come with branding projects?
Level branding projects typically deliver a set of strategic research, brand messaging and positioning statements, and a brand book or branding guideline. Other materials that may be included are corporate collateral including business cards, presentation templates, email signatures, and websites.
Why should I invest so much in branding?
Investing in establishing a strong foundation for your brand can pay off big in the long run. It aligns your team internally, and helps ensure you resonate with your target audience. You can charge a premium in the long run, and you can even save executional costs as you run marketing activities by reusing established templates and messaging. Branding will help you stay consistent over time, and will ultimately help you stand out amongst the competition.
How long does it take to build a website?
The amount of time required to build a site is dependent upon the scope of work required. There are many different kinds of websites, some that sell products, some that have more complex database functionality, and some that are just a few basic static pages. They all take different amounts of time, but this is something we have become good at estimating. Get in touch with us and we can discuss timing based on your specific project requirements.
What web platforms do you build on?
We primarily build websites on established publishing platforms including Webflow, Shopify, and WordPress. We have used other platforms as well, however these are our go-to tools that we've found great success utilizing.
How do we get a web project started?
Get in touch with us via email at hello@thelevel.io, or you can try getting started with our project form here. Just get in touch with us, and we'll guide you the rest of the way.
Do you offer digital services to drive traffic?
Yes, we do. We work with a partner that specializes in search, social, and email/SMS marketing. We often initiate these services after we launch websites, as paid traffic is necessary to drive conversion metrics. We can help you set up these services, and ensure data and tracking of KPI is transparent and clear.
Do you offer content marketing these services?
Yes, we do. We provide strategic content services to help boost organic traffic and establish you as a thought leader. We'd be happy to go over these services with you in more detail.

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