gabi+skin is a Level side project founded and operated by the Level team. It started after Mandy's homemade coffee scrub became a huge hit with friends and family. We wanted to create a visual brand identity for the skincare brand to emphasize the natural ingredients and healing qualities of skincare products sourced locally using a minimal amount of preservatives and ingredients.
One challenge we wanted to tackle was the perception of Taiwanese brands being of inferior quality, so we created a premium look and feel through a minimalist visual identity, earthy colors, and subtle typography, resulting in a home-grown brand that is now getting global attention.
Brand Strategy — Visual Identity — Brand Guidelines
Brand Strategy — Visual Identity — Brand Guidelines — Print Collateral