— A blockchain-based platform that allows people to license health data in exchange for compensation.
Company
GeneRight
Industry
Marketing & Blockchain
Services
Branding, Web, & App UI/UX
GeneRight is a blockchain-based platform that allows individuals to license and manage their health and genetic data in exchange for monetary compensation. We were hired to create the company's brand identity, website, corporate collateral, and additional marketing materials including pitch decks for investors and partners.
Our goal was to convey a clean, professional, and friendly look and feel that would be appropriate for a health-related platform, but also help visually differentiate the brand from competitors. We created a logo mark that combined a heart and DNA strand, and a soothing color palette that's easy on the eyes.
Logo Concept
Brand Color
Business Card
Graphic Element Block
Iconography
Stationery
T-Shirt
Brand Guideline
Viewabo
An innovative customer service app allowing agents to see the problems of their customers.
Niche
A blockchain-based marketing platform that extends the reach of a company's CRM.
GeneRight
A blockchain-based platform that allows people to license health data in exchange for compensation.
