— A blockchain-based platform that allows people to license health data in exchange for compensation.
Company
GeneRight
Location
Taipei, Taiwan
Industry
Health & Blockchain
Services
Branding, App UI/UX, & Web Design
GeneRight is a blockchain-based platform that allows individuals to license and manage their health and genetic data in exchange for monetary compensation. We were hired to create the company's brand identity, website, corporate collateral, and additional marketing materials including pitch decks for investors and partners.
Our goal was to convey a clean, professional, and friendly look and feel that would be appropriate for a health-related platform, but also help visually differentiate the brand from competitors. We created a logo mark that combined a heart and DNA strand, and a soothing color palette that's easy on the eyes.
Logo Concept
Brand Color
Business Card
Graphic Element Block
Iconography
Stationery
T-Shirt
Brand Guideline
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