GeneRight is a blockchain-based platform that allows individuals to license and manage their health and genetic data in exchange for monetary compensation. We were hired to create the company's brand identity, website, corporate collateral, and marketing materials to convey a clean, professional, and friendly look and feel that would be appropriate for a health-related platform, but also help visually differentiate the brand from competitors.
We created a logo mark that combined a heart and DNA strand, and a soothing color palette that's easy on the eyes, but still stands out amongst the sterile health industry branding that's so prevalent.
Brand Strategy — Visual Identity — Brand Guidelines — Print Collateral
Brand Strategy — Visual Identity — Web & Interactive