Refract is a blockchain-based platform that allows for the tokenization and trading of securities through its exchange. Imagine being able to buy a piece of a building in New York City and earning dividends on its rental earnings—this is the advantage that Refract brings to the table.
We were hired to consult on a new name for the company's master brand name, and sub-brand names, as it had merged with two other companies. We created a brand identity that helped establish the new merger, and set it the company up for success.
Brand Strategy — Visual Identity — Brand Guidelines — Print Collateral
Brand Strategy — Visual Identity — Web & Interactive