Refract

— A blockchain-based platform that allows for the tokenization and trading of securities through its exchange.

  • Company
    Refract
  • Industry
    Marketing & Blockchain
  • Services
    Brand Strategy & Visual Identity
Refract is a blockchain-based platform that allows for the tokenization and trading of securities through its exchange. Imagine being able to buy a piece of a building in New York City and earning dividends on its rental earnings — this is the advantage that Refract brings to the table.
We were hired to consult on a new name for the company's master brand name, and sub-brand names, as it had merged with two other companies. We created a brand identity that helped establish the new merger and set it the company up for success.
Logo Concept
App Icon
Stationery
T-Shirt
Business Card
Graphic Elements
Brand Guideline

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