Viral Access is a foreign owned and operated social media influencer marketing agency based in China. They had been operating for several years, however their branding didn't convey the power of influencer marketing, which is currently turning the marketing world on its head.
We created an eye-catching visual brand identity to highlight the emergence of influencer marketing as a disruptive marketing force to be reckoned with, using vibrant purples, bold and clear typography, and a design system implemented among their existing touch points.
We also provide the backbone to Viral Access' creative team by creating influencer marketing concepts and design support that helps the influencers they work with promote brands in natural ways for clients such as Spotify, Mercedes-Benz, Diageo, and many more.
Brand Strategy — Visual Identity — Brand Guidelines — Print Collateral
Brand Strategy — Visual Identity — Web & Interactive