We put together an essential brand kit that will empower your team to grow.
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How long does it take to develop a brand identity?
Most branding projects last for 2-3 months, but vary greatly depending on the actual scope of work, time between feedback milestones, and number of revisions necessary. Every case is unique, but follows a standard process that helps structure and guide the project from start to finish.
When should a company do their brand design?
If your company is new, we don't recommend you go through the branding process as the first thing you do. You should first test your product or service, get a feeling for market acceptance, and then when there is a sign of traction, start investing in branding. For companies that have existing brands and intend to rebrand, this situation is different.
Why should I invest in branding?
Investing in establishing a strong foundation for your brand can pay off big in the long run. It aligns your team internally, and helps ensure you resonate with your target audience. You can charge a premium in the long run, and you can even save executional costs as you run marketing activities by reusing established templates and messaging. Branding will help you stay consistent over time, and will ultimately help you stand out amongst the competition.
What is Level's branding process?
We start by listening and collecting a lot of information necessary to provide quality output. We get to know your business, your customers, your competitors, and your desired positioning in the market. Our standard process follows four major milestones: Discover, Define, Design, & Deploy.
What should I prepare to get started?
It is great if you have a clear idea about what you want to achieve and by what time you want to get there. Our team will help by asking questions to structure the conversation. We will want to know more about your core business, why you exist, what your value proposition is, what you offer, and who your audience and competitors are. Preparing some of this information in written format before getting started helps to expedite the process and reduce potential for misunderstanding.
What deliverables come with branding projects?
Level branding projects typically deliver a set of strategic research, brand messaging and positioning statements, and a brand book or branding guideline. Other materials that may be included are corporate collateral including business cards, presentation templates, email signatures, and websites.
A bit about Level
We are a nimble, multi-disciplinary team headquartered in Taipei, Taiwan. We offer comprehensive brand strategy, visual identity, website design, content, and marketing services.
We believe every detail matters, and that staying simple helps cut noise and increase signal, ensuring a brand's message is heard loud and clear.
Our mission is to build brands that turn heads and connect to the hearts and minds of people.